Pedro Sattin

brazilian art director
based in Madrid
& working at David.

PS

Akatu + Twitter
— The Voice of the Drought

2014

In 2014, Sao Paulo went through its worst drought. The city’s water reservoirs were on alarming levels and everybody feared for its future. So Akatu Institute and Twitter created a special typeface from the dry soil of the Cantareira System to show the importance of water.

In the project’s website, people could make tweets with the letters to raise awareness about the situation. Visit: avozdaseca.com.br
Role
Art director
agency
DDB Brazil





Typography






Website


Marker