Akatu + Twitter
— The Voice of the Drought
2014In 2014, Sao Paulo went through its worst drought. The city’s water reservoirs were on alarming levels and everybody feared for its future. So Akatu Institute and Twitter created a special typeface from the dry soil of the Cantareira System to show the importance of water.
In the project’s website, people could make tweets with the letters to raise awareness about the situation. Visit: avozdaseca.com.br
In the project’s website, people could make tweets with the letters to raise awareness about the situation. Visit: avozdaseca.com.br
Role:
Art Director
Art Director
Agency:
DDB Brazil
DDB Brazil
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Typography
Typography
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Website
Website
