— The Hidden Flag

Activists creating a human pride flag in Russia to protest anti-LGBTQ laws wearing soccer jerseys.

Russia is one of the most homophobic countries in the world, and its laws forbid public shows in favor of the LGBTQ community. Showing the rainbow flag can be punishable with a prison sentence.
So, during the World Cup, we decided to defy the law and fight against homophobia, nailing the rainbow flag formed by 6 activists wearing soccer jerseys from different countries, hidden in plain sight. #hiddenflag
Lola MullenLowe

AD: Pedro Sattin
CW: Jose Sancho
CD: Pancho Cassis, Fabio Brigido, Tomás Ostiglia
Photography: Javier Tles
Agency: LOLA MullenLowe