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Netflix
— Lupin On The Move

2023
To promote Netflix’s new season of Lupin, we did the unthinkable in the entertainment industry: make the show’s star disappear from Lupin’s posters turning an out-of-home campaign into an interactive hide and-seek-game.
Role:
Creative Director
Agency:
David Madrid



Out of 1500 locations in France, only 1 was programmed to feature Lupin at any given time.