To launch the brand new Old Spice Bearglove in Latin America, Old Spice tells the moving story of an outcast bear that only wanted to play golf with his friends, drive fast european cars over the speed limit, and run a worldwide successful company without having a degree, just like any normal human.

AD: Pedro Sattin, Erica Harumi, Felipe Paiva
CW: Rafael Melo
CD: Gustavo Victorino, Rafael Genu
Agency: Wieden+Kennedy