Old Spice
— Terry vs. Dubber

When Old Spice’s fans don’t like something, we explode it.

Terry Crews' commercials for Old Spice were introduced to Brazil in 2015. But not all fans were happy with their lame portuguese dubbing.
So we figured it was time to settle the issue once and for all.

Old Spice
2016
Film
Wieden+kennedy





— Results:

+16M views

on facebook

+55K shares

on facebook

+20K comments

on facebook



AD: Pedro Sattin, Erica Harumi
CW: Rafael Melo
CD: Gustavo Victorino, Rafael Genu
Agency: Wieden+Kennedy