Pedro Sattin

brazilian art director
based in Madrid
& working at David.

PS

Orlando
— Redesign

2019
Orlando is the most iconic tomato sauce in Spain. For the past 50 years their branding stayed untouched, but in 2019 they decided it was time for a change.

The design was fully refreshed, but kept it totally recognisable, and as iconic as ever. The idea was to keep it as simple as a tomato.
Role
designer &
art director
agency
LOLA MullenLowe





The redesign was applied to Orlando’s whole range of products.






Outdoor