Orlando
— Redesign
2019Orlando is the most iconic tomato sauce in Spain. For the past 50 years their branding stayed untouched, but in 2019 they decided it was time for a change.
The design was fully refreshed, but kept it totally recognisable, and as iconic as ever. The idea was to keep it as simple as a tomato.
The design was fully refreshed, but kept it totally recognisable, and as iconic as ever. The idea was to keep it as simple as a tomato.
Role:
Designer &
Art Director
Designer &
Art Director
Agency:
LOLA MullenLowe
LOLA MullenLowe
![](https://freight.cargo.site/t/original/i/d64e8ac702324ae45e872267004f7d881435a9ad8cbfb6cb973eda5cbc21b8f1/01.jpg)
![](https://freight.cargo.site/t/original/i/fee7c11a274b9e42f586d49862422cd2fcd456858f7d0dd9ffc362239e2ad74d/02.jpg)
![](https://freight.cargo.site/t/original/i/9c53a257c4cc3944fc538e41ce941e589f7b8b13aea37c068f8e1c3c226ca566/04.jpg)
–
The redesign was applied to Orlando’s whole range of products.
The redesign was applied to Orlando’s whole range of products.
![](https://freight.cargo.site/t/original/i/9f788a1ba2ef4f3f151093e426fe65fd2ad39b9928f3427874786bb0899fd213/B2.jpg)
![](https://freight.cargo.site/t/original/i/79f26400521c1db9d00dab3e080481382a944fcc2a662f3ab978664cf460a974/B1.jpg)
![](https://freight.cargo.site/t/original/i/d237abb1200ddbf0bcff020ac427d4bde51fd2203e50f0de6f351fab73d09a18/B3.jpg)
![](https://freight.cargo.site/t/original/i/9968acecb8414c7d6d45e2c8dab576f33bc78ae2a6f5436bd59d613a87316121/P1.jpg)
![](https://freight.cargo.site/t/original/i/e89ab34758c4239453d0a4547854c8fc1bc8f1d7a2ee1b765612c81bb81e2c10/P2.jpg)
![](https://freight.cargo.site/t/original/i/2b1514581b0c8a944e75d85a1c8a210080a251697dd1c99df4fc6561f0dfb1ee/P3.jpg)
![](https://freight.cargo.site/t/original/i/2222d57eeda02a33a92c5edd4673a4a6f02c0018479d50a5069c1455c0e44451/P5.jpg)
![](https://freight.cargo.site/t/original/i/88a6e6eaf16c6565af63b87d4448831f45fb0cb2a05e5eb4bcd1377041658330/P4.jpg)
![](https://freight.cargo.site/t/original/i/4073a27f301d9f9649a9ae32a822d2d669fbfaa80402c1cc6ca8dbcab7716ae1/P6.jpg)
![](https://freight.cargo.site/t/original/i/3acc7b6368043ebaa51d69c4068049c4503996bdddc78946d8e5bfe4415d4089/A1.jpg)
![](https://freight.cargo.site/t/original/i/169378d41f1ae6ec2730d6b68867a0187e2fc734531171ee674fc675789449c4/A3.jpg)
![](https://freight.cargo.site/t/original/i/4b7e53548dabcf495918d71b43e31afea6611baac11c93277520da868a6e89fc/A2.jpg)
–
Outdoor
Outdoor
![](https://freight.cargo.site/t/original/i/99fd324ce614ce55000c3581d2a0662b6b41e1ce99c92ce4546a507265de4565/OOH-1.jpg)
![](https://freight.cargo.site/t/original/i/800bf7b7c4376a59d86538d2744d0b7bc77c45f4517bec6d1525d6af6553a50e/OOH-6.jpg)
![](https://freight.cargo.site/t/original/i/7fd1e1aae29fc77fb3a2c06c25dcaab3885c645fc35ceaf49c87d3a58d34fcaf/OOH-3.jpg)
![](https://freight.cargo.site/t/original/i/428b1fe1dbaa173c99ef4f900884be7d1ee6b77678518ca38af35dd75dfe697d/OOH-5.jpg)
![](https://freight.cargo.site/t/original/i/1a9ab8a059481406569fc62aaf7ff49a6066eaa61deea7b2b919b246accb775d/OOH-2.jpg)
![](https://freight.cargo.site/t/original/i/67210d73b5f681ad01d3d6733040b277bc8e3c6c9f9decf8af0f6981d5ad6874/OOH-4.jpg)