Pescanova
— NOVA
2017In Spain over 86% of people believe in fake news and Pescanova wanted to show consumers that not everything they see is actually real.
So we made a fake documentary about its shrimp catching, showing the world a weird new fishing techique.
So we made a fake documentary about its shrimp catching, showing the world a weird new fishing techique.
Role:
Art Director
Art Director
Agency:
LOLA MullenLowe
LOLA MullenLowe
— At the end of the documentary, the viewer was asked if he believed it or not, and could see more crazy fake videos like these:
1 — Formations
2 — Preparation
3 — Ultrasounds
4 — Detection
— And if the viewer stoped believing it at any point he was directed to the final message:
